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Founder Nancy Twine calls the deal “a significant strategic partnership for both sides.”
April 29, 2022
By: Christine Esposito
Editor-in-Chief
Wella Company has reached a definitive agreement to acquire Briogeo. The fast growing hair care brand is one of the largest independent Black-owned brands in the US. Financial details of the acquisition were not available at press time. “Acquiring Briogeo marks Wella Company's first portfolio expansion as an independent entity. Briogeo's high-growth, eco-ethical and natural hair care products complement our existing hair portfolio and sustainable offerings and will fuel our...
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